Crowdsourcing ideas to break the advertising mould


This was a brief about making sh*t sell.  Or more accurately helping raise donations and action to help the 1/3 of all people that face the daily reality of living without a toilet.  As you can imagine, a tough one to get right creatively.  WaterAid came to us to help tackle this brief by throwing it open to our creative community and challenging them to break the mould.

We didn’t disappoint.

The overall winner was Deon Sensky – well done again Deon!

And there were a further 9 runners up.

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