Developing concept territories for research for a new type of energy company

New Power logo

This was a brief from a yet to be launched energy company that does things differently. They wanted to explore a range of concepts in research groups to assess what positioning and messaging would resonate best with their potential new customers.

Concepts for this project that made it into the research came from:

Deon Sensky
Eric Boscia and  Sue Trott
Kevin Baldwin
Nick Entwistle

Comments are closed.