The brief here was very open – engage with a new audience. How that happens is up to you. Needless to say Team Darwin’s creatives responded with fantastic ideas.

The winning concept was created by: Sarah Long and Hannah Jelly-Grace Smith

And the remaining top 10 ideas came from:

Andy McGuinness (with two ideas)
Selina H
Mark Teece
Patrycja Lukjanow
Edward den Ouden
Bradley Godolphin and Agniezka Bil (team)
Nick Entwistle and James Clancy
Emma Leamore, Michael Polland, Matthew Prime, & Matthew Daymond

Status: Ideas in development – delayed due to the Selfie for Cancer phenomenon