The brief was to launch a new energy efficient appliance (the first of its kind) from Miele. The concepts had to tread the line between promising excellent performance and energy efficiency.

The winning concept was created by: Deon Sensky & Dan O’Doherty

The remaining top ten ideas came from

Laurent Graudens
George Hepburn
Dean Spicer & Andy Campbell
Jim Dye & Roxanne Messenger
Nick Entwhistle & James Clancy
Josh King & a group of boys from Streatham
Trevor de Silva
Andrew Mook
Kishan Chopra & Daniel Smith

Status: Product launches Sept