The brief was simple. Generate affinity for Tesco Mobile. Oh, and your ideas have to be hyper-creative because their spend is a tiny fraction of their competitors’. The winning ideas totally hit the mark.

The winning concept was created by: David Chalmers

The remaining top 10 winners

Ales Kocevar
Guilherme Souze & Sebastian Pöthe (twice!) 
Kevin Baldwin
Rishabh Kaul
Selina H
Simon B
Tommy Evans & Nick Vass
Edward den Ouden

Congratulations one and all. And a huge thank you to everyone who sent in ideas. Nick and I really enjoy going through every one of them and do our best to give each it’s best chance of making it through to the final selection.