Our campaign for Pancreatic Cancer Action delivered over £1,000,000 in earned media off a media spend of £15,000. It was featured on ITV This Morning twice, BBC Newsnight, SKY News, ITV News, Channel 5’s The Wright Stuff as well as many radio stations and dozens and dozens of websites. It was also picked up by American and Canadian TV. This incredible awareness paved the way for phase two of the campaign which focuses on education around the often missed symptoms.
The Youtube and print campaign gives you an idea of what it’s like to be diagnosed with pancreatic cancer.
Despite all the progress that has been made, this cancer lags behind all others in survival statistics. For over 40 years, people who have been diagnosed with Pancreatic Cancer have faced just a 3% chance of survival. And it’s not some rare cancer. 8,000 people are diagnosed every year in the UK alone (that’s more than 4 times the number of UK road deaths). It’s the 5th biggest cause of cancer death. Yet it gets less than 1% of all cancer research funding. This campaign far exceeded our awareness objectives, going global in less than 48 hours.
We’d like to acknowledge the talent and generosity of Richard Pullar, photographer/director at www.richardpullar.com, Gary Smith for assisting, Paul Jones, editor at www.rezult.tv and Jason Peacock, Simon Bass and Tracey Gascoyne from www.pure-soho.com for all the sound.