On 27 October 2014 we received two awards at the IPA Effectiveness awards for our work for Pancreatic Cancer Action.
The awards were Gold and Best Small Budget. http://www.ipa.co.uk/effectiveness/entry/entrant/724
Despite all the progress that has been made, this cancer lags behind all others in survival statistics. For over 40 years, people who have been diagnosed with Pancreatic Cancer have faced just a 3% chance of survival. And it’s not some rare cancer. 8,000 people are diagnosed every year in the UK alone (that’s more than 4 times the number of UK road deaths). It’s the 5th biggest cause of cancer death. Yet it gets less than 1% of all cancer research funding. This campaign far exceeded our awareness objectives, going global in less than 48 hours with a press ad spend of less than £15K.
It was featured on ITV This Morning twice, ITV The Wright Stuff, BBC Newsnight, SKY News as well as many radio stations and dozens and dozens of websites. It was also picked up by American and Canadian TV. This incredible awareness allowed us to bring forward phase two of the campaign which focuses on education around the often missed symptoms.
We’d like to acknowledge the talent and generosity of Richard Pullar, photographer/director at www.richardpullar.com, Gary Smith for assisting, Paul Jones, editor at www.rezult.tv and Jason Peacock, Simon Bass and Tracey Gascoyne from www.pure-soho.com for all the sound.