Our campaign for Pancreatic Cancer Action delivered over £1,000,000 in earned media off a media spend of £15,000. It was featured on ITV This Morning twice, BBC Newsnight, SKY News, ITV News, Channel 5’s The Wright Stuff as well as many radio stations and dozens and dozens of websites. It was also picked up by American […]
Following directly on from the incredible coverage the awareness phase of the campaign generated, phase 2 of the campaign focuses on the symptoms to look out for. So here is phase 2 which featured on underground posters, in tube cars and in press.
. The brief here was to further raise awareness of Pancreatic Cancer and its symptoms following our first campaign. The winning concept was created by: Andy McGuinness (for a campaign that has not yet run) The remaining top ten ideas came from Trevor de Silva Tom Fantom James McCabe Kevin Baldwin Paul […]