A brand new product launch

Screen Shot 2014-04-15 at 14.12.30

This was our first ever project. We ran it to test our process and tech stuff to see if it was as good as we hoped it would be.

The project was to crack a launch poster ad for this cool new product, Water in a Box. The brief asked our creatives to position it as a greener alternative to drinking bottled water.

The winning concept was created by: Pete Williams
Here’s the original concept submitted by Pete

Screen Shot 2014-04-15 at 14.03.30

And here is the finished ad.

Screen Shot 2014-04-15 at 14.02.11

The remaining top ten ideas came from:

Linda Holland
Trevor de Silva
Jonathan J
Anthony Smith
Mats Persson
Arpita Banerjee
James Callahan

Our massive thanks to everyone who participated.


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