In this episode Nick Radley ask top marketers what they would fix or change if they could wave a magic wand over marketing. Answering this week we have Mat Finch from Warner Leisure Hotels, Martin Moll from Honda and Adrian Mooney from Tata Global Beverages.
Warner Leisure Hotels
A solution to gather and process offline data and connect it with online data to give a seemless picture.
Halt the rising tide of analysis paralysis and ensure that marketers still have the confidence to take risks.
Tata Global Beverages
Something to monitor emotions in a non-creepy way to give people exactly what they want.